Rapid Red

Your rapid development experts

Ruby on Rails by proven experts.

The Arrival of the Hyper-Enthusiast

RapidRed is now open for business. Rather than open up yet another blog within another restricted community, I thought I’d take a little time and carve out my little kingdom where I can be a little more free. Thanks to all at java.net who hosted me for so long. You were good to me and I enjoyed the experience tremendously.

I’ve gotten a whole lot of email over the past year. Here are the top 10 things I learned between my last blog entry and now.

  • Books with bj in the title sell better than books without bj in the title. (Objects for OS/2 had neither a b or a j. The truth comes out after all of these years.)
  • Don’t ever say Java is dead like COBOL, not like Elvis. I had no idea there were quite so many Elvis fans around.
  • You can’t code a real application in four days. You probably can’t even code a real application with a team of four people.
  • Writing technical books is a lucrative experience. I’ve been making more money off of Beyond Java than I think I have.
  • You can’t make any real money doing Ruby. I’m afraid that the JCP is going to show up and ask me to give it all back.
  • Productivity doesn’t matter nearly as much as having “enterprise scalability”.
  • The Java language is increasing in popularity, especially in large cities. I really do believe this one. I also believe that the population base of Java developers is shifting east. Way east.


  • Seriously. The rules are changing. Offshoring is increasing, and development is getting more complex and riskier. All languages must consider these realities. If a new technology or framework helps you deal with these risks, by all means, take advantage.

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